MEET YOUR COACH BEHIND ARC

Sean Yates (Founder of ARC Coaching)

Training has been a part of my life for over a decade. 

I’m a Level 3 qualified Personal Trainer with over 10 years of training experience, with my own journey developing from strength and physique training into hybrid performance and endurance.

Over the years, I’ve experienced first-hand what having a goal, a structure and something to work towards can do - not only physically, but mentally.

In 2024, I completed 7 marathons in 7 days, covering almost 300km in memory of my dad. Before taking on that challenge, the furthest I had ever run continuously was around 14km.

That experience reinforced everything I believe about coaching: you don’t need to start as the finished product. You need the right structure, consistency and willingness to keep progressing.

That’s what ARC is built around.

I created ARC to help men and women break the cycle of constantly starting over and instead build something they can sustain - becoming stronger, fitter, more capable and more confident in themselves.

My approach combines strength training, athletic performance, conditioning, nutrition and accountability rather than chasing short-term transformations or extreme methods.

The goal isn’t simply to get you through 12 weeks - it’s to give you the structure, knowledge and standards that allow you to keep progressing long after them.

Build strength. Develop discipline. Become capable.

Sean.